How to Enable FeedBurner Email Subscriptions in WordPress

By / Updated on August 19, 2025

Do you want your readers to automatically receive updates every time you publish a new blog post? Setting up FeedBurner email subscriptions for WordPress blogs is a simple yet powerful way to boost your traffic, increase page views, and keep your audience engaged.

By enabling this free service, your subscribers receive your latest posts directly in their inbox, ensuring you never lose touch with them. More subscribers means more traffic, which ultimately helps your blog’s search engine ranking.

Why Use FeedBurner Email Subscriptions in WordPress?

If you’re actively updating your blog, you want readers to stay connected. FeedBurner email subscriptions allow you to:

  • Notify readers instantly about new content.

  • Increase returning visitors and user engagement.

  • Build a loyal subscriber base without paid tools.

  • Improve your blog’s visibility and ranking over time.

👉 Pro Tip: Always keep your WordPress blog regularly updated. An inactive blog won’t benefit much from email subscriptions. Also, don’t forget to perform regular backups to keep your content safe.

Step-by-Step Guide: Enable FeedBurner Email Subscriptions for WordPress

1. Create a FeedBurner Account

2. Add Your Blog Feed

  • Enter your blog’s URL (e.g., yoursite.com or yoursite.com/feeds).

  • Choose your blog’s RSS feed to ensure your readers get every update.

3. Customize Your Feed

  • Assign a name for your feed.

  • Choose a feed address (e.g., http://feeds.feedburner.com/YourBlogName).

  • Save your settings.

4. Enable Email Subscriptions

  • Click the Publicize tab in FeedBurner.

  • From the sidebar, select Email Subscriptions.

  • Click Activate to turn on the service.

5. Get the Subscription Form Code

  • Once activated, FeedBurner generates a subscription form code.

  • Copy the code to use it in your WordPress site.

How to Add FeedBurner Subscription Form in WordPress

  1. Log in to your WordPress admin dashboard.

  2. Go to Appearance > Widgets.

  3. Drag and drop a Text Widget to your sidebar, header, or footer.

  4. Paste the FeedBurner form code you copied earlier.

  5. Save the widget and check your live blog — the subscription box should now appear.

Benefits of Using FeedBurner Email Subscriptions

  • Free and simple to set up.

  • Keeps your readers updated automatically.

  • No need for expensive plugins or services.

  • Works with any WordPress blog.

FAQs: FeedBurner Email Subscriptions for WordPress

Q1. Is FeedBurner still working in 2025?
Yes, FeedBurner’s core features like email subscriptions and RSS feeds are still functional, though Google has retired some advanced features.

Q2. Do I need a plugin to use FeedBurner in WordPress?
No. You can integrate FeedBurner directly by adding the subscription form code into a widget.

Q3. Can I customize the subscription form?
Yes, you can edit the HTML and CSS of the FeedBurner form to match your blog’s design.

Q4. How can I grow my FeedBurner subscribers?
Promote your subscription box prominently on your blog, encourage readers to subscribe, and share the link on social media.

Q5. Are there alternatives to FeedBurner?
Yes, services like Mailchimp, MailerLite, and Jetpack Subscriptions offer more advanced features, though FeedBurner remains a free and simple choice.

Final Thoughts

Adding FeedBurner email subscriptions to your WordPress blog is a smart way to keep readers engaged and returning. It’s free, easy to set up, and helps build a loyal audience over time.

💡 Start today — enable FeedBurner, add the widget, and watch your subscriber base grow.

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